Search
How easily Google and Bing can find and understand your pages.
9 checks
| Check | Share of the score |
|---|---|
| Solve the search failuresGoogle's checks found problems on this page. About an hour. | 40% |
| Write a title and descriptionThey control your search result. Minutes. | 15% |
| Use exactly one main headingIt tells readers and search engines what the page is about. Minutes. | 10% |
| Publish a sitemapIt lists every page you want found. About an hour. | 10% |
| Declare the canonical addressIt tells search engines which address to keep. Minutes. | 5% |
| Add a sharing imageLinks shared on social media will show it. Minutes. | 5% |
| Add structured dataIt helps search engines and assistants understand who you are. About an hour. | 5% |
| Describe your imagesText alternatives help screen readers and search. About an hour. | 5% |
| Add a robots.txt fileIt tells crawlers where they may go. Minutes. | 5% |
Accessibility
How well people with a disability can use the site, including with a screen reader or a keyboard.
| Check | Share of the score |
|---|---|
| Solve the accessibility failuresEach failure is listed in the Speed section's detail. A day or more. | 100% |
Speed
How quickly the page appears and reacts on a phone.
| Check | Share of the score |
|---|---|
| Make the page faster on phonesStart with the savings listed under Speed. A day or more. | 100% |
Carbon
An estimate of the energy used each time someone visits.
2 checks
| Check | Share of the score |
|---|---|
| Make the page lighterCompress images and remove scripts the page doesn't need. A day or more. | 80% |
| Move to a green hostHosting on renewable energy lowers each visit's footprint. A day or more. | 20% |
Languages
Whether visitors can read the site in their language, and whether search engines know each version.
3 checks
| Check | Share of the score |
|---|---|
| Link your languages for search enginesAdd hreflang tags so each version points to the others. About an hour. | 40% |
| Declare the page's languageAdd the lang attribute to the html tag. Minutes. | 30% |
| Add a second languageIf your visitors need one, it opens a new audience. A day or more. | 30% |
AI readiness
How well assistants like ChatGPT or Claude can read and quote your site.
5 checks
| Check | Share of the score |
|---|---|
| Add an llms.txt fileA short summary of your site for AI assistants. Minutes. | 30% |
| Review blocked AI crawlersSome assistants can't read your site. Minutes. | 25% |
| Add structured dataIt helps search engines and assistants understand who you are. About an hour. | 20% |
| Put your facts in textAssistants can't quote what is only in images. About an hour. | 15% |
| Write a title and descriptionThey control your search result. Minutes. | 10% |
Security
How well the site protects visitors, and your name in email.
10 checks
| Check | Share of the score |
|---|---|
| Serve the site over HTTPSVisitors see a warning without it. About an hour. | 25% |
| Add a Content Security PolicyIt limits what a hacked script can do. A day or more. | 15% |
| Protect your cookiesAdd the Secure and SameSite flags. About an hour. | 15% |
| Turn on HSTSIt forces a secure connection for at least six months. Minutes. | 10% |
| Publish an SPF recordIt lists who may send email for your domain. Minutes. | 10% |
| Enforce DMARCWithout it, anyone can send email that looks like yours. Minutes. | 10% |
| Add X-Content-Type-OptionsOne header stops browsers guessing file types. Minutes. | 5% |
| Block framing of your pagesIt stops others hiding your site inside theirs. Minutes. | 5% |
| Turn on DNSSECIt protects visitors from forged domain answers. Minutes. | 3% |
| Add a CAA recordIt says who may issue certificates for your domain. Minutes. | 2% |
Privacy
What starts tracking visitors before they have chosen anything.
3 checks
| Check | Share of the score |
|---|---|
| Make trackers wait for a choiceThey start before the visitor has decided. Check your consent setup. About an hour. | 50% |
| Link your privacy policyWe found no link to it on the home page. About an hour. | 30% |
| Reduce outside servicesEach one receives visitor data and slows the page. A day or more. | 20% |
Some checks only apply to some sites. Email records count only if the domain receives mail, and cookie checks only if the page sets cookies.